A few days ago, the National Hockey League (NHL) formalized the signing of a partnership contract with Caterpillar (CAT).
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As part of this multi-year agreement, which will begin in the 2022-2023 season, Caterpillar, a construction equipment manufacturer, should offer numerous activations for its customers but also for its employees.
Above all, this partnership will give rise to staged marketing activations of Caterpillar machines during certain events such as All-Star Weekend. Organized in Las Vegas a few months ago, the event had given rise to skill competitions organized outdoors in order to properly promote Vegas and its main tourist attractions.