French golf wants to move upmarket on the world stage

Englishman Tommy Fleetwood wins the 101st HNA Open de France, in Saint-Quentin-en-Yvelines, July 2, 2017. LAHALLE PIERRE/SPORTS PRESS

INVESTIGATION – The discipline may well be the fourth largest sports federation in the country by the number of licensees, but its international influence remains insufficient at a time when the Open de France opens for four days near Paris. to lose its title partner this year.

After two cancellations in 2020 and 2021 due to coronavirus, golf enthusiasts were eagerly awaiting the return of the men’s French Open to the Albatros course in Saint-Quentin-en-Yvelines this week. Stalled the first days of autumn (from September 21 to 24) after having wandered a little in the calendar, the oldest Open in continental Europe was shaping up to be a festive moment for the public. Until
Last September 8, when the company Cazoo, its main sponsor, announced that it was ending its activities in the European Union due to the difficulties of the company.

Founded in 2018 by Alex Chesterman, this company, specializing in the second-hand car market, revealing to have experienced a loss of 243 million pounds sterling (or 280 million euros) in the first half of 2022, i.e. say more than double what it has already lost last year. According The Financial Timesthe group – which provides for the abolition of
750 jobs among its employees -…

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