Lidl is organizing a BeachHandball initiation » PACA’s economic and political newsletter

A major partner of the French Handball Federation, Lidl is organizing an introduction to BeachHandball on Tuesday August 2, 2022.

For this first edition, the LIDL BEACH HAND TOUR will settle in Capbreton in New Aquitaine. This 100% BeachHandball day in which we could take part will welcome young and old to discover this competitive sport in a fun way!

Derived from indoor handball, BeachHandball is played on the sand. On this occasion, the beach of Notre-Dame will be transformed into a life-size field where everyone can try out this specific practice by participating in matches. Two initiation courts will also be available to practice the “spectacular but” of BeachHandball: 360° and Kung-Fu. The French Handball Federation, the New Aquitaine Handball League and the Capbreton club will provide their expertise in supervising these activities.

“It is obvious for us to support the development of this exceptional sport inspired by traditional handball. With this 100% BeachHandball day, we want to introduce it to as many people as possible, continue to federate around the values ​​of handball and why not encourage vocations! We will demonstrate that the public will be there and aim to turn this highlight into a dedicated tour for the summer of 2023, if the success is there! » Michel Biero, Executive Director Purchasing and Marketing Lidl France.

Among the other highlights of the day, Lidl will host the women’s handball club Paris 92, of which it is a partner. The players will offer a moment of exchange with a signing session before the day ends with a DJ entertainment on the beach.


10am-6.30pm: matches, initiation workshops and prizes to be won

6:30-7:30 p.m.: signing session for Paris 92 players

7 p.m. to 9:30 p.m.: DJ entertainment on the page


Notre-Dame beach in Capbreton

BeachHandball has come a long way from its origins on a small island in Italy in the early 90s to its appearance at the 2018 Youth Olympics. People all over the world have come to love this fast-paced sport that different from the more recreational sandball. With the creation of two French teams in 2016, the future of this sport is bright, as high-level competitions and Olympic ambitions attract new fans.

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