On the occasion of the final of the TOP 14 which will oppose Castres to Montpellier this Friday, June 24 at the Stade de France, Société Générale will bring together 14 supporters from the 14 clubs for the “Haie d’Honneur” activation.
Historical partner of rugby in France, whether through the French Rugby Federation (FFR) or the National Rugby League (LNR), Société Générale will celebrate the “rivalfriendship” at the Stade de France with a “multi-club” hedge of honor for future winners of the Shield of Brennus.
“The Societe Generale Haie d’Honneur conveys strong values of fair play, commitment and team spirit specific to rugby”
“By bringing together on the field, in a great moment of celebration, 14 fans in the colors of the TOP 14 teams, the Societe Generale Haie d’Honneur conveys strong values of fair play, commitment and team spirit. peculiar to rugby” explains Katia Lazarew, Head of Sports Sponsorship at Societe Generale.
To find the 14 supporters, Société Générale launched a contest on its brand’s social networks. For the Love of Rugby.
Last year, 14 fans had the chance to make a guard of honor to the finalists of #TOP14 👏👏
Since then, the rules have changed. And maybe it will be you… ❤️🔥
– Societe Generale Rugby (@Paramourdurugby) June 13, 2022
In February 2021, on the occasion of the Six Nations Tournament and in collaboration with Publicis Sports, Societe Generale launched the Haie d’Honneur activation. For the TOP 14 final in June 2021, the bank had invited 5 fans and 5 of their relatives to attend this final and thus allow them to create a guard of honor for the winners of the season.
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