Tennis – The Billie Jean King Cup welcomes Gainbridge as new title partner to replace BNP Paribas

This week, the International Tennis Federation (ITF) formalized the signing of a new partnership contract with Gainbridge, a platform for investing in annuity products.

As part of this agreement signed for 6 years, Gainbridge becomes the new title partner of the Billie Jean King Cup, the women’s “Davis Cup” of tennis. Officially, the name of the competition is now “Billie Jean King Cup by Gainbridge”.

Gainbridge thus succeeds BNP Paribas, which had been the title sponsor of the team competition (formerly Fed Cup) since 2005.

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