Why the Blues still don’t have a broadcaster for their Japan tour

The XV of France without a broadcaster for its summer tour? It’s not a mistake. 10 days before the first of the two matches scheduled against Japan on July 2 and 9, no channel has yet planned to broadcast them. Usually, the summer test matches of the Blues are broadcast by Canal +, holder of the Sanzaar broadcasting contract, since the creation of its competitions in 1996.

This deal allows the encrypted channel to offer Super Rugby on its channels and also the test matches of the national teams of New Zealand, South Africa, Australia and Argentina (in particular the summer matches against the fifteen of France).

A complicated schedule and a team without executives

This time, Fabien Galthié’s men face Japan, which is not part of Sanzaar. In France, the Pitch agency was responsible for marketing the rights to the double confrontation against the Japanese. But with two meetings scheduled on Saturday, at eight o’clock in the morning in France, it is difficult to attract customers. Especially since the list of Blues, announced Monday without the team’s executives, somewhat limits the sporting interest of this trip to Japan.

Visibly greedy on the first rates requested, the Pitch agency may have to revise its ambitions downwards in the coming days. The broadcasters have understood this well and are playing the clock… The French Rugby Federation especially hopes for one thing now: to avoid the black screen for the Blues.


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